Tom Osborne, U.S. Congressman and Former Head Football Coach, University of Nebraska "We used the Concept Keys program through the whole season. We met at 7:00 each morning and spent roughly 15-20 minutes on each daily tip. We rotated responsibility for presentation of each day's tip throughout the coaching staff and found it was helpful in promoting dialog and communication. I think that the materials are well written and were very helpful."

Nancy Stoll, President, Exec. Dir. Small Business Development Center "The Concept Keys approach simply makes good sense for the SBO/CEO. It tells the workforce exactly what a perfect employee looks like and clearly defines the path to career success in today's work environment!"

Cynthia Reed, Associate Regional Director, School of Continuing Education "Our office utilizes the Concept Keys program because it stresses community leadership, provides a sensitivity toward behavioral change, and has a format that is flexible, targeted for all audience backgrounds (educational, developmental, etc.)."

Mike Powell, Owner -- Jack's Camera Shop "We have been using the Concept Keys system for nearly a year now. The results have been very favorable, especially in the 'Projecting a Positive Attitude' and the 'Becoming a Solution' areas."

Margaret E. Fitch-Hauser, Professor "I have used "Project a Positive Attitude" as a supplement in a senior level Nonverbal Communication class. My students have written 5 short reports on how Concept Keys apply to their lives and to nonverbal communication. The depth of analysis and realization of the importance of these "common sense" tips has been astoundingly positive. Based on their performance on these papers, I have gained more respect for my students and their commitment to learning and being successful. This "old dog" has learned a very valuable lesson from this new and innovative way to make information real to students ... give students something meaningful to work with and they will embrace and internalize the concepts. In turn, they will work harder on the not so obvious areas of the course as well. Using Concept Keys has been a wonderful experience and I look forward to incorporating other sets of Keys into future classes."

John Allen, Owner -- The Computer Department Store "Obviously, Concept Keys is capable of putting "simple and basic" information into a format that is beneficial to individuals and organizations of all shapes and sizes. Hopefully, no one is too big or complex to take a couple of minutes a day to simplify the complex and become successful."

Linda L. Brackett, Vice President of Research and Programs -- American Heart Association "As the Project Coordinator and a participant in the program, I've had a unique opportunity to view Concept Keys from two perspectives. From both the management and participant perspective, Concept Keys rates A #1. During the ten weeks the staff at the American Heart Association has implemented "Communicating Clearly", there have been many positive benefits. We've all become more aware of our communication patterns, as well as those of others and we've adopted many of the 'tips' as a part of our new and improved communication efforts. Additionally, many staff members have tapped into their creative and leadership skills to help ensure the program was entertaining as well as educational and motivational. I would highly recommend Concept Keys to any organization. The benefits of this program will be seen long after books have been put away."

Kelly Hartman, Owner -- Residential Management Systems, Inc. "We certainly had no problems getting people involved in the Concept Keys project. In fact, employees talk about it every day--and they are actually getting better!"

Lorrie Allen, General Manager -- Residential Management Systems, Inc. "Our turnover rate has decreased since the Project started. Morale has never been higher. Best investment we ever made in our employees!"

Don Love, Professor "I was amazed at the students' reaction to Concept Keys program. They embraced both the technology and the simplicity of the messages. I found that my students were very open to reading the Concept Keys, even those students who seldom, if ever, read the textbook."

Ron Herman, Manager -- Kelly Temporary Services "I think it's a great way to prepare my people for the business expectancies out in the real world. You just don't pick up these skills in school, yet they are so important!"

Dennis Gibson, Longfellow Elementary School "I just don't know of a better way to get quality information to everyone."

Kay Mueller, Owner -- Consultant "This is the only way I have found to really improve skills, attitudes and loyalty. The nice thing is that it all happens at the same time. I recommend every small business owner get on the Concept Keys team right away. The results are fantastic!"

Paul Schudel, Head Football Coach "My coaching staff and I all used your new program. We committed ourselves to using it on a regular basis to be better communicators both among ourselves and to our players. We all know it is important to communicate effectively, but you enabled us to go about it in a systematic fashion. With your concept, you helped bring quality information to our coaches every day. As coaches, we are always looking for a way to improve, but in less than a month, we never made greater strides in our lines of communication than we did in using Concept Keys."

Sheila Hinds, Owner -- Illusions, Inc. "In our business, positive attitudes and communication are critical. The Concept Keys Project has been worth every penny."

Janie Gunn-Finley, General Manager -- Eastside Bowling Center "Our project has worked out just super. We're a little different than many other businesses and the Project has opened the communication door, allowing us to really talk about attitudes for the first time."

Bob Green, Head Football Coach "We found the Concept Keys program to be quite beneficial. The coach put in charge of it (our offensive coordinator) organized presentation of the tips, facilitated discussion, and stayed on task. The players became more aware of the skills that Listening Effectively demands. Our coaches accepted the idea that it is their responsibility to ensure that they are understood. Our staff plans to continue with the Concept Keys approach."

Terry Shunk, Owner -- Orthotics and Prosthetics "The entire healthcare industry will absolutely love the Concept Keys concept!"

* Some of these comments are based upon a prototype of the Concept Keys programs titled Tip-A-Day Educational Systems.